The Lord of the Rings Online special holiday promotion lets new and existing subscribers play for only $9.99 a month when they sign up for three months of service for the special price of $29.97, subject to certain terms and conditions.
Players who subscribe to the promotion will continue to be billed $29.97 every three months for as long as they maintain an active account with The Lord of the Rings Online or until they choose a different billing plan. Players who currently subscribe to The Lord of the Rings Online and select the special offer will be transferred to the Holiday subscription package once they have completed their current subscription plan.

http://www.lotro.com/article/469

Happy Holidays to the LOTRO Founders and Lifetime accounts! As a token of our appreciation for your loyalty, we’d like to present you with a special gift - the Bree Horse! Useable at level 25, it’s just a little something to help your alts make their way around Eriador. We don’t recommend you try racing the level 35 horse, though... unless you want to lose!

http://www.lotro.com/article/471