Looks like there was a miscommunication/misunderstanding at the show.

We are planning to have an open beta for the game as we get closer to launch, however, it will be through specific partners and require an application/registration process, much like most of the other betas for most other games.

We will be limiting the number of keys we release to a manageable number at any given time, rather than subjecting people to queues and loading screens and so on. By "a manageable number," we mean tens of thousands, not just a handful.

We’re also ramping up some of our tech test betas, and, of course, we’ll be doing key giveaways, inviting forum veterans, and inviting more people to the current, closed stage of beta as we ramp up for launch.

So, yes, there will be a wider-scale open beta, but it will require an application/registration process and won’t be as simple as “press button, get key,” which is what we wanted to say.